I served as the Creative Director for a campaign developed for AT&T as part of the National Student Advertising Competition, leading the creative vision behind our central idea, “Find Your Everything.” The campaign positioned AT&T as the connection point that enables individuals to discover and pursue what matters most to them. I was responsible for translating this concept into cohesive, consumer-facing creative across multiple channels, designing high-fidelity mockups that spanned social media, out-of-home, and experiential activations. Throughout the project, I ensured consistency in visual identity and messaging while collaborating with my team to refine ideas and bring the campaign from strategy to execution.
