Boost Cafe is a self-directed branding project built around a high-energy cafe concept that offers both traditional coffee and energy-infused drinks. The brand is designed to appeal to busy, on-the-go individuals looking for a reliable pick-me-up. This project includes the development of a full visual identity system: logo design, submarks, typography, and a bold, energetic color palette. Brand application mockups include coffee cups, storefront signage, menu, aprons, and packaging design for retail ground coffee.
