For this project, I developed a comprehensive plansbook for Tide, a leading brand in the laundry detergent market. The goal was to create an integrated marketing campaign that not only strengthened Tide’s position as a household staple but also encouraged a key shift in consumer behavior: switching to cold water washing. The campaign aimed to show consumers that they could achieve cleaner clothes, preserve the integrity of their fabrics, and make a positive environmental impact—all while saving energy.
